Before you can start creating content that gets views and generates income, you need to know who your ideal viewer is, where they are, and what they want.
Never run out of blog post ideas again!
Looking for blog post ideas? You’ve come to the right place.
You’ve found the Ultimate List of Successful Blog Post Ideas
This article is divided into eight sections, each representing a goal you might be trying to reach with your blog.
And here is the text version …
These useful blog post ideas will endear you to your market and establish you and your blog as the authority in your niche.
This is simply a list.
The list post is one of the simplest to put together and very versatile. Not to mention — people just love lists.
Create a list of clothing items, must haves, resources or any other thing that your market will find useful.
The How-To Post is another staple blog post idea.
Describe how to execute a process and use images, video or audio to enrich the post and make it as easy as possible for your visitor to take action.
It can help to break the “how-to” information into steps, phases or categories.
Case Study Post
The term “case study” carries more perceived value than the term article, blog post, or video.
Outline and unpack the details of something like a project, event or process.
This type of post has an easy format:
- Define a problem
- Present the solution
This post can cross over into the territory of other blog post types such as the FAQ Post, How-To Post, or Checklist Post.
Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention.
That said, you can also simply curate research from third-parties and pull it together into an article, infographic, etc.
If you get repeat questions from viewers or prospects there is a good chance they are typing these same questions into Google and other search engines.
Create content around these topics.
The Should Ask Question Post is a variation of the FAQ post. This is a question that viewers or prospects don’t ask — but they should.
If the content you are delivering can be broken into a “checklist” it will often perform better.
People like the checklist format because it’s easy to digest and take action when the content is itemized in this way.
Ultimate Guide Post
The ultimate guide post is just what it sounds like — a detailed, comprehensive post on a topic in your niche.
Don’t skimp here — take your time and deliver the definitive post on the topic.
In niches where the market needs to be educated the definition post is an absolute must.
Consider creating a series of posts that define aspects of your niche.
You’ll get bonus points if you can logically define something in your niche in a way that is unique, unusual, or controversial.
Look for opportunities to break a topic into a series that can be released each day over the course of a week or every Monday over the course of a month.
Link these articles together as you publish them.
Stat RoundUp Post
This post (like the Research Post) works best when you can use statistics that you have produced.
That said, consider curating and pulling together stats from multiple locations to create a good statistics post.
(NOTE: To learn exactly what stats and content your audience wants, you need to know EXACTLY who they are, what they like and where they hang out. To get a better idea on who you’re making content for, click here to get our free viewer avatar worksheet.)
YouTube Cut Up
This is a high-value mix of content — there’s a little image, a little video, and a little text.
Find a video.
Super fast post to put together and creates high-value content.
Go out and look for a video that’s very popular.
One of the easiest ways to grow your blog is to be generous by promoting other people. When you promote others they will promote you.
Here’s a number of ways to get it done…
Write a profile of an influential person in your niche.
Be sure to notify them via email, phone call or social media that you have profiled them — this way they will have an opportunity to share it.
Bring multiple influencers together to answer a single question in short form.
This post type leverages the authority of other experts and influencers. Simply ask three or more experts the same question and aggregate the answers into a single post.
When you get 10 influencers to give you 100 words each on a single topic you’ve got a powerful blog post.
The content is top notch, easy to put together and will be shared by many of these influential people.
It’s surprising how willing even the most influential people are to give you an interview — even if you have a small audience on your blog.
Remember that the easiest way for an influencer to give you an interview is through audio — all they have to do is call you and start talking.
Link Roundup Post
This type of post can work well as a series that publishes once a month or once a week.
Curate, link to and provide a description of multiple pieces of content that your audience will find valuable.
Remember to notify those that you link to via email or social media to give yourself the maximum opportunity to get the post shared.
People love quotes from influential people.
Pull together quotes from multiple influencers across a specific topic to create a “Quote Post.”
Again, if applicable — be sure to notify those that you quote that you have included them in your post.
Best of the Web Post
The Best of the Web Post often includes content, tools and other resources that you have curated, linked to and described.
Pick of the Week Post
This is a popular type of series post and is usually a relatively short blog post that describes a single piece of content, tool, or other resource that you have curated, linked to, and described.
People to Follow Post
Curate a list of influential people, describe them and provide links for your audience to connect with them through their website, social media channels, events, books, etc.
Why create new content when you can aggregate?
The Content Aggregator is a hybrid form of the list post that uses OPC — Other People’s Content.
Use a tool like Buzzsumo to find the most socially viral content on a given topic and aggregate it into one post.
Creating entertaining content can be difficult but, if you can make it work, it can be a very effective type of blog post.
Here are the blog posts types that entertain…
Create content that tells a story that would be entertaining to your market.
Some blogs only produce this type of content and others create a series around this type of blog post.
Create a post that imitates a well-known person, product or media property in your niche. Be sure to exaggerate their strengths and shortcomings in your content.
It takes a commitment to stay timely in some niches but if you can pull it off — timely information is among the most effective blog content you can create.
If you find keeping up with the latest news and trends is too daunting of a task, consider creating a series of posts that publishes timely information once per week, as an example.
Here are 5 blog post ideas that are timely…
Review a product, event or anything else you have access to while it is newsworthy.
For best results, be as honest as possible in your review rather than painting everything you review in a positive light.
Choose a newsworthy/trending topic and survey your audience about it using email, social media or in-person events.
Then, pull the results together into a blog post.
Look to create content on your blog about events as they are happening.
You don’t need to “break” the story but, for best results, be sure to add a perspective that your audience will find valuable or entertaining.
Some content creators are able to predict trends as they are happening.
If you’re a trendspotter, create content on your blog that rides that trend as it becomes popular.
Choose issues that affect your audience and create content about them while they are timely and relevant to them.
Some of the most effective content on the web is neither informational or entertaining — it simply inspires.
This kind of post can work well as a Story Post, Profile Post, or Quote Post among others.
Some blogs go dormant on popular holidays while others use the opportunity to deliver well-wishes to their audience and display their humanity.
Guard Down Post
Some of the best content on the web is created by a content creator that lets their guard down by delivering a deeply personal experience that the audience can relate to.
Behind the Scenes Post
If you have a loyal following they will want to see what goes on behind the scenes of the content that you can create.
This can be risky, but if you have a loyal following that has become accustomed to you covering a specific set of topics — this kind of post can shock them and receive a great response.
The rant post shows your human side by revealing your passion and anger about a topic that is relevant to your audience.
It’s not for everyone but the right blog and the right audience will respond well to a rant.
Some organizations use their blogs in a promotional way. This can work very well for the right company.
Here are the blog post ideas that are promotional…
Create a post that compares the features and benefits of your product to competitive solutions.
For best results and to build trust, include cases where your product IS NOT the best solution.
Project Showcase Post
Use your blog to outline a specific project you are working on currently or have completed.
Show the process and share results if possible.
Income Report Post
Open the books and show your audience a breakdown of the money you and your organization are making.
Best of Post
Create a blog post that pulls together the most popular blog posts you have published over a period of time.
Product Tips Post
This post type is both promotional and useful and is very powerful for the right blog and audience.
You can get a lot of action on controversial posts — just make sure it fits with your brand.
Here are blog post ideas that are controversial…
What If Post
This type of blog post speculates on what would happen if…
The success of this type of post rests on your ability to choose a “what if” that is interesting and debatable.
Use your blog to present one side of a debatable argument… or find someone that disagrees with you and present both sides in the same post.
Be careful with this one but picking a fight with the right person/organization/event, etc will force your audience to choose sides and draw lots of attention.
This type of post, when done right, will create enemies of some and die hard fans of others.
If you take a debatable and speculative approach, a prediction post can get a great response.
Use your blog to react to content created by someone else. For example, the content might be a blog post, collection or show.
This is the fastest way (that I know of) to create top shelf content — with speed.
Find an embeddable video (think YouTube), Slideshare presentation or infographic. Bonus points if the video, Slideshare or infographic is already popular.
Embed it in your blog post.
Write a reaction underneath.
The title of these posts is usually a variation of the title of the resource you are embedding.
While engagement isn’t necessarily the end goal, it pays to create an engaged audience on your blog.
Here are blog post ideas that increase engagement…
Curate and answer questions your audience asks in social media, on forums or in the comments section of your blog.
The Answer Post is the sister of the Question Post.
In this post type, you will simply ask a question and allow your audience to answer it in your comments section. This type of post is generally very short, allowing your audience to create the bulk of the content.
Use a blog post to pose a challenge to your audience.
This post can work well as a series with updates being made that feature audience members that are participating in the challenge.
Customer Showcase Post
This blog post type is partly promotional but also builds engagement.
Use your blog to feature a customer or a project you have worked on with the customer.
Use a blog post to allow your audience to get access to a relevant giveaway.
Announce a contest on your blog.
This post can work well as a series as well with updates being made featuring contest results.
Now… let’s take a look at how to take one of the ideas above and multiply it by four…
The Blog Post Idea Multiplier
There are four different formats to deliver content on the web:
- Text – Text articles are still the most common format for delivering content on the web.
- Images – Image posts can be delivered via infographics, cartoons/drawings, charts/graphs or through still photography.
- Video – Video blog posts can be delivered numerous ways including talking-head style, using a screencast program or presentation style.
- Audio – Audio blog posts can be delivered via podcast or simply by embedding an audio player on a web page.
Most of the blog post ideas in this article can be delivered in any of the 4 formats above.
Choosing a blog post idea is a two-step process…
Step 1 – Choose a blog post topic or idea
Step 2 – Choose a delivery format
For example, you might choose…
An FAQ Post (idea) delivered via video (format).
A People To Follow Post (idea) delivered via image (format).
A Customer Showcase Post (idea) delivered via text (format).
With this list at your disposal… you’ll never run out of ideas for blog posts again.
And… don’t forget to download the PDF version of this post!
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